by Erin, Managing Director | Nov 27, 2020 | Strategy
Your Customer Value Proposition (CVP) is what makes your business, and your products and services stand out. It’s what you offer that no one else does. As the cornerstone of your brand strategy, your CVP is critical to attracting and retaining paying customers. So...
by Kimba, Creative Director | Oct 30, 2020 | Strategy
Often a term used interchangeably with a business’ name, personality, logo design, colour palette and even typography; a “brand” is in truth all of these things and a whole lot more. So let’s set the record straight and start with what a brand isn’t. A brand is not a...
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