IN THE KNOW
Quick reads for marketers and business owners that want to step up their game.
Writing for SEO
It’s a Sunday night and you’re heading round to the in-laws for dinner. Your mother-in-law—we’ll call her Google—opens the door and greets you with an enormous hug. Like clockwork, Bing says something inappropriate vaguely masked as a greeting, before slapping you on...
How to Project Manage Like a Pro
It’s April 2021. You’re still recovering from the steep incline, heart thumping rollercoaster that was 2020. The company you work for has laid off half the team, hired some of them back (at 20% less) and expects faster, better results...all while you work from home in...
3 Reasons to Hire a Copywriter
Not outsourcing your copywriting needs to an agency or freelancer could be costing you customers, revenue and long-term brand appeal. Here’s three reasons why you should hire a copywriter. Potential customers DO care about spelling and grammar Not only do the vast...
Qualities of a High-Performing Brand Manager
The role of “Brand Manager” is a complex one, integral to the success of any modern enterprise. We work across every area of the business and collaborate with every department. We’re involved in strategy and day-to-day operations, work behind-the-scenes and in the...
Get More from Your Team
Hey boss! Does your to-do list feature something along the lines of “improve team productivity”? You’re not alone. Long have leaders aspired to spearheading a motivated, well performing team. In reality, most are hard-pressed managing their own workload, let alone...
Establishing Your CVP
Your Customer Value Proposition (CVP) is what makes your business, and your products and services stand out. It’s what you offer that no one else does. As the cornerstone of your brand strategy, your CVP is critical to attracting and retaining paying customers. So...
What Exactly Is A Brand?
Often a term used interchangeably with a business’ name, personality, logo design, colour palette and even typography; a “brand” is in truth all of these things and a whole lot more. So let’s set the record straight and start with what a brand isn’t. A brand is not a...