by Erin, Managing Director | Jan 29, 2021 | Education
The role of “Brand Manager” is a complex one, integral to the success of any modern enterprise. We work across every area of the business and collaborate with every department. We’re involved in strategy and day-to-day operations, work behind-the-scenes and in the...
by Erin, Managing Director | Dec 18, 2020 | Education
Hey boss! Does your to-do list feature something along the lines of “improve team productivity”? You’re not alone. Long have leaders aspired to spearheading a motivated, well performing team. In reality, most are hard-pressed managing their own workload, let alone...
by Erin, Managing Director | Nov 27, 2020 | Strategy
Your Customer Value Proposition (CVP) is what makes your business, and your products and services stand out. It’s what you offer that no one else does. As the cornerstone of your brand strategy, your CVP is critical to attracting and retaining paying customers. So...
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