Not outsourcing your copywriting needs to an agency or freelancer could be costing you customers, revenue and long-term brand appeal. Here’s three reasons why you should hire a copywriter.
- Potential customers DO care about spelling and grammar
Not only do the vast majority of visitors take note of poor-quality spelling and grammar on a business’s website, but over half (59%) say they actively avoid making purchases from those businesses because they appear unprofessional and untrustworthy.
Copywriters can take the stress of spelling and grammar off your hands – with the added bonus of being linguists who can craft sales-ready copy. They can also help you save money from typos, with Google Ads charging an eye-watering 72% more for ads with grammar errors.
- People are time-poor
Whether people visit your website through organic searches or they’re driven there by ads, they won’t hang around for long. They want to find a product or service that meets their needs and then complete the transaction.
So hitting them with walls and walls of text can do far more harm than good. After all, readers consume only 20% of what’s on a page. Copywriters understand this and curate their words to only say what’s absolutely necessary.
- If you’re not already doing it, you’re behind the competition
Almost three in four businesses (73%) already outsource their content marketing needs to an expert. That means they understand how much of a cost driver it can be to have someone manage their copywriting, social media posts and more.
If you’re part of the 27% who haven’t yet discovered the value in copywriters, then you’re already behind the competition.
Ready to hand over the copywriting reins to a brand manager who truly understands your business and your customers? Reach out to Ekho & Co. today to find out how we can elevate your brand through words.
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